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Facebook Traffic Tactics For Real Estate AgentsFacebook Real Time Search Dents Twitter – Discover Who’s Buying Real Estate NOW
Aug 23 2009
Posted by Greg Reed as Facebook, Traffic Generation, Twitter
Twitter dominated social media growth with it’s real time tweets that allowed instant communication between people. Now Facebook has added a real time search facility that allows people to find who’s talking about what in real time.
Want to know who’s talking about buying real estate? Place the keyword term into the Facebook search and you can not only see groups that are interested in that keyword but all your friends and everybody elses posts on the subject in REAL TIME. Awesome!
This is going to change the way you build your real estate business in Facebook because you can now target people in real time.
Twitter will need to watch out.
Real Estate Branding – It’s All About YOU
Aug 22 2009
Posted by Greg Reed as Blogging, Facebook, LinkedIn, Traffic Generation, Twitter, Video Marketing, YouTube
As a real estate agent, what’s you’re number one asset in marketing real estate. It’s YOU!
YOU are your biggest asset. It’s imperitive that the public knows you, respects you and perceives you as an expert in your field. How do you establish that?
Put up more signs, advertise on bus shelters, run ads in the community newspaper and tell everybody that you’re ‘No.1 in the office…No.1 advertiser in the XYZ newspaper…etc etc” NO! The buying and selling public don’t give a dam about you. They are not sitting in the wings waiting for the day they can do business with you. They don’t care about you.
They’ve got a problem. To buy a house at a bargain basement price or sell a home for top dollar in the shortest possible time. Simple. That’s it. And they are looking for the agent who can solve this problem.
So the agent who markets themselves as the person who can solve other people’s problems will win the business. How does an agent attract people with problems (buyers and sellers) to him/her. They need to establish YOU.Inc.
YOU.Inc is a hub where leads are feed into. The best way to establish a hub is to start your own blog.
Blogs
Blogs are simple to establish but difficult to sustain. They require real comittment. Free services provided by Blogger and WordPress are the best but if you are going to be selling products and services from your blog (and I recommend you do adopt a multi income approach), then I’d suggest you get an account at WordPress.org. It’s also free but you will require your own hosting. Bluehost run my blog and I’ve found them to be very good. There are a ton of templates to choose from when setting up your blog; most of which are free. Check out WordPress templates or google ‘free wordpress templates for more suggestions.
Your blog needs to be infomative and ideally updated daily with content rich articles or videos. Do not attempt to sell properties on your blog. This is a vehicle where you can build trust worthy relationships with your reading public; some of whom may buy or sell a property through you. In furure posts I also show you how to monetize your blog so you can create additional funds from those who never buy or sell a property with you. It’s part of what I call the funded proposal concept.
Feeding Your Blog
Establishing YOU.Inc as the real estate expert needs regular feeding of targetted, fresh leads. This can be done through both offline and online marketing using free or paid strategies.
Free Online Marketing Strategies
1. Email Signature.
Every email you send out should include a signature. eg
Regards
Greg Reed
For great tips, ideas and articles on real estate marketing, please visit my blog http://www.magneticrealestateleads.com
2. Video Marketing
Youtube is the No.3 most visited traffic site. You MUST have a channel. Grab an inexpensive video recorder like a Flip video camera or webcam (I like Logitech) and start recording your own videos. Check out my channel.
3. Facebook, Twitter and Myspace
With over 355 million accounts Facebook is the 5th ranked most visited site. Twitter is the fastest growing social media site in the world today virtually doubling every 90 days. By year end, Twitter will have approx 50 million users. Myspace is also another great medium but has a few more restrictions (it’s a Murdoch owned product)
4. Linked In
Grab an account and set up your profile. Many sellers are now scouting this site to discover more about their potential agents as well as prospective recruitment companies are finding LinkedIn as an invaluable source for heading top agents.
5. Article Marketing
Writing content rich articles is a great way to build relationships with buyers and seller. Ezine Articles is the grand daddy of directories to have your articles published on but there are a number of other outlets as well. I use iSnare to upload my articles to 40,000 directories.
6. Forums/Discussion Boards
There are a ton of real estate discussion forums on the internet. Google ‘real estate forums’ to get an extensive list. Join a few, create a signature back to your blog, and post regularly. Jump in for about 15 minutes a day and answer questions to other people’s problems and in no time you’ll be building solid relationships with buyers and sellers.
If you adopt the above strategy with consistency, your funnel of fresh, targetted leads to your blog will flourish and you’r quickly establish YOU.Inc as a leader in the real estate industry.
Facebook now has over 355 million accounts where people spend an average of 19 minutes per day, more than 7 times the search time on Google. Discover how to use Facebook to build a massive real estate list for your real estate business and brand yourself as a leader in the real estate industry.
These cutting edge strategies will brand you as a real estate leader.
5 Easy Steps To Setting Up Facebook For Real Estate Agents
Aug 03 2009
Posted by Greg Reed as Facebook, Traffic Generation
With an average of 250,000 new registrations per day, it’s easy to see why real estate agents should be making Facebook part of their marketing campaigns.
But like all social network sites, Facebook is a place to mix with other people, develop relationships and potentially engage in business. It is not a place to advertise products or services UNLESS you adopt a very unique approach. We address this approach in future posts but for now let’s look at setting up a Facebook account correctly so as to capitalise on a solid foundation when business opportunities arise.
Step 1
Open an account at http://www.facebook.com This will only take a few minutes. Complete your details, click the sign up button and you’ll be sent a confirmation email that your account is ready for activation. Do this and you’re away.
Step 2
Create and polish your profile. Make sure you let people know who you are and what you are about. This is a critical step and should not be hurried. Here you can also link your other interests, websites and blogs. If you need to add or delete any information here, you simply click on the edit button.
Visits some of the great Facebook sites like Mari Smith, the Queen of Facebook, and get a feel of how the professionals put this area together. Remember success leaves clues. Learn from the best.
Step 3
Join a Network. If you indicate your location when you register you’ll be automatically connected to a network. However if you are targetting people in other areas or even countries you can nominate your preferred network.
Step 4
Join Groups. Once again depending on who you are trying to connect with, search for Groups where like minded individuals hang out. Facebook allows you to join around 200 groups; so you’ve got plenty of scope. Enter the specific tye of group you are looking for into the search bar and you’ll be presented with a list of groups you can join.
Step 5
Participate in Discussion Groups. The more you are active within your chosen groups; the more people will be attracted to you. Make sure you post relevant, valuable content and skip the cheesey sales pitch. If you are perceived as a person who can help; then your relationships and ultimately your database will continue to grow.
At the end of each post make sure you are using a signature file that includes your website or blog url. If people like what they read, they’ll click onto your site.
Get these basic steps right and you’ll lay a solid foundation to creating a strong following on Facebook which will ultimately lead to more business for you. Get started now. And once you’ve got your account established, please add me as a friend by visiting http://www.facebook.com/whoisgregreed
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