1. What Numbers MUST You Achieve – Your Laser Light Focus

Knowing your numbers will take the guess work out of what’s needed to reach your  desired income level. The basic formula looks like this:

________ No of Listing Appraisals

X ______% Conversion rate

= _____ No. of Listings

X _____ Conversion rate

= _____ No. of Listings Sold

X _____ Average Sales Price

= _____ $ Value Sold

X _____ % Commission

= ____ Gross Income

2. Focus On Appointments

No appointments means no sales. This is one of the key focuses at the beginning of the process that determines the end. it’s crucial therefore to drive for appointments (listing appraisals)

3. Conversion Rates

This is a key ingredient as it effects your ultimate income.

Having a high conversion rate whether it be appriasals to listings and or listings to sales comes down to good presentations involving well rehearsed scripts and dialogues.

Therefore you must be highly skilled in your presentations if you are to have high conversion rates. Keep practicing!

To be successful you must have:

• An Economic Model
• A Lead Generation Model
• A Budget Model and
• An Organisational Model

Within each Model there are some key focus areas. In the Economic Model there is the need to focus on what numbers you must achieve, what appointments are necessary and your conversion rate.

In the Lead Generation Model it’s important to have an understanding about prospecting and marketing, setting up a database and marketing to it and focusing on listings of properties for sale.

The Budget Model centers around sticking to a budget and working your finances optimately while the Organisational Model looks at ways to leverage your efforts by hiring administrative staff, picking good talent and training those staff.

In future posts I’ll be looking at each of these models in more detail.

Too many real estate agents think of their role as a job or a hobby. You must think of real estate as a business and using the above models will go a long way to achieve that.

People can be taught how to generate their own leads, how to capture their details, but 98% of them fail in one critical area which is the main cause as to why they make no money.

If you are spending tons of marketing through PPC to get people to your ’store’, capturing their details, but not creating a warm, professional feeling within your business for people to stay, then you are losing a fortune.

Watch the video to discover the key ingredient as to why 98% of people fail. Learn it, understand it and apply our strategies and you’ll make money.

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 1. Design Scannable Newsletters

 According to recent study by usability expert, Henry Niffsen, about 50 percent of readers skimmed or partly read the newsletters. Only 23 percent of readers read the newsletters all the way through. The remaining 27 percent were never opened. So make the text easy to scan by: using short paragraphs using bullet points including plenty of white spacing between topics highlighting topics with uppercase or bold text in HTML newsletters

2. Insert Line Breaks

Improve the readability of your newsletter by formatting it with hard line breaks at 60/65/70 characters per line. You can use a text editor, such as TextPad, and set it to insert hard carriage returns at the end of each 65-character line.

 3. Include Newsletter Title In The Subject Field

 Include your newsletter title at the beginning of the subject field. This will help the reader differentiate your newsletter from junk emails. It will also allow them to filter your newsletter into a separate folder with the use of filters.

4. Make Your Subject Field Sell!

 Advertise the most enticing story of each issue in the subject field. You literally have seconds to grab the readers attention, so make it count.

5. Include A Table Of Content

 Include a table of contents at the top of the newsletter. This will allow readers to scan the topics to see if anything in the newsletter catches their interest.

6. Fix Long Links

Long hyperlinks may be broken when you format emails using hard line breaks at 60/65/70 characters per line. To fix this problem, deselect word wrap after you have inserted the carriage returns. Then manually edit the links to ensure they are on one line. When the email is sent, a link may still wrap onto two lines. But now it will be clickable.

7. Avoid Spam Filters That Flag The “Unsubscribe” Word

 Do not use the word “unsubscribe” in your removal notice. A number of spam filters flag emails containing that particular word as possible spam. The reason is many spammers now offer “unsubscribe” functions that don’t actually do anything.

8. Avoid Spam Filters That Flag Chain Letters

Some spam filters are flagging emails that asks readers to forward the newsletter on as chain letters. Avoid using the word “forward” and any of the following words in the same sentence, “all, anyone, every, friends, many, others, people.” Instead of “forward,” try using “pass,” “share,” or “send.”

9. Reduce Remove Request Emails

 There are two methods to reducing the number of remove email requests from your subscribers: Include a removal notice at the top and bottom of the email. Place the bottom removal request at the very bottom of the email, rather than a few paragraphs from the bottom.

 10. Design User-Friendly HTML Newsletters

 Most people use an 800×600 screen resolution, but the email preview pane is usually much smaller than the full screen. So format your HTML table widths at 500-600 pixels at the most. Better still, use a relative (percentage) width table, which will allow your newsletter to be resized when viewed in different sized windows.

Adopt the above and not only will your newsletters look better but they’ll be opened more often.

 

http://www.firstnational.com.au

Discover what’s happening in the First National Real Estate network throughout October 2009. Get involved in the events and training and benefit from being a network Member.

This month:
1. Grab 4 Cash promotion
2. Office Visits Wide Bay Zone
3. Oct 16 Commercial FN Conference Melbourne
4. Oct 16 FN Foundation Golf Day, Brisbane. Contact Geoff Hawker, FN Oxley
5. Oct 17 Property Management Forum, Gold Coast. Contact Bev Healan, Peter Short FN, Rochedale
6. Oct 31 NSW State Awards, Manly
7. Nov 13 -15 Qld Conference, Caloundra

http://www.firstnational.com.au

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Discover how you can create 200+ leads per day as well as brand yourself a leader within your industry…….for free!

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