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This is a very interesting question as it often evokes some very interesting answers.

I once asked a group of real estate agents this question centered around McDonalds. What type of business is McDonalds in I asked.

A flurry of “the hamburger business” you dummy came rocketing back to me. Well yes McDonalds do sell hamburgers but I believe they are only the ‘lead in ‘ product to what McDonalds are really selling. Soft drinks, fresh salads and coffee is where the real money is made.

What about Subway? The sandwich business? Well ever since Jake lost 30 lbs, Subway has been in the weight loss business. Just look at their advertising. ‘Less than 6 grams of fat…’

So what type of business are real estate agents in? Yes they do service buyers and sellers but how do they meet such parties?

Lead generation is the key to a successful real estate agents long term career.

If you sell a product like real estate or service like property management, you should lead your promotions with information about solving problems, not information about the product or service itself.

It’s an old cliché, but it bears repeating:

Nobody who bought a drill wanted a drill. They wanted a hole.

What this means for you is that instead of providing information about drills, you should deliver information about making holes. You’ll get a LOT more sales leads – with fewer literature collectors – and build more rapport with prospective customers that way.

This is Massively Huge!

Master this skill and you’ll have a flood of leads coming through your door. No more cold calling. No more buying leads. No more door knocking!

Lead generation is the name of the game! Without fresh, qualified, targetted leads you have no business.

Hey Mr Real Estate Agent – What Type Of Business Are You In?