Magnetic Real Estate Leads
Real Estate Blog Success Tips – Content Content Content!
Jul 02 2011
Posted by Greg Reed as Article Writing
RookieBlogTips.com Learn how one real estate agent is using social media and blogging to sell millions and millions of dollars worth of real estate, and how you can set up a blog and improve your business today. Make more money in 2011 by implementing these Rookie Blog Tips
What Is A Blog? Everything You Need To Know Explained Inside
Aug 09 2010
Posted by Greg Reed as Prospecting
The concept of blogging has permeated every nook of the internet’s virtual world. A blog is synonymous to the modern day diary that claiming not to know about it officially makes one naïve and outdated. Save yourself from being labeled ignorant and start filling yourself with information regarding this basic question – ‘What is a blog?’
A blog is a contraction of the word weblog, which is actually a kind of website maintained by a specific person by regularly uploading it with informational entries. Depending on the weblog goal, the information may be opinion based or may be validly supported by existing facts in the internet, with references provided. Technological advancement has allowed blog postings to include a video or a desired graphic in the site. The writer is nowadays referred to as a blogger and the word blog is presently being conveniently used as a verb. To be able to sufficiently answer the question ‘what is a blog?’ you need to learn how the blogging process works and the technicalities involved.
A term frequently mentioned whenever people talk about blogs is the niche. Those who intend to make their blogs cater to a specific group of consumers serve a definite niche. Staying with the intended niche more or less guarantee readership. It will be easy to navigate a blog that consistently talks about dogs, or about fashion, or about real estate than the one with a mixture of topics. For those who are not into marketing and just would like to have an internet journal, personal blog diaries can narrate about anything under the sun, without the need to retain visitors. This main difference about the major types of blogs is an essential knowledge to sufficiently respond to the query ‘what is a blog?’ You can definitely earn from your blog through advertising, and advertisers choose according to their market niche.
Blogging has continuously been evolving in such a way that it inevitably interlinks with the different aspects of society. The issue on personal freedom of expression was posed after an airline company fired one of its flight attendant allegedly for keeping a blog about her flight duties. It is also common to hear about news stations correcting its previous news because of a massive blogging reaction. Blogs certainly have contributed to enabling the people claim their rights on correct information. So whenever you get the question ‘what is a blog?’ you should be prepared for a meaningful discussion.
A blog does not necessarily have to be always for public consumption. There are corporate blogs created for business purposes to be used by a group of employees under a specific company. Such types of blogs are maintained for internal communication and business culture enhancement goals. There are also instances when corporate blogs are externally used for public relations and marketing.
The purpose for blogging may not always be to reap profits. However, taking into consideration the economic conditions and the vast potential of turning a harmless hobby into a money-making machine, who wouldn’t want to explore blogging for money. Then, whenever someone throws the question ‘what is a blog?’ at your direction, you can confidently respond with the right information.
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As a former employee of a nation real estate service, I’ve spoken with hundreds of real estate agents regarding their methods of following up with their real estate leads and marketing of themselves and their services in general. I was shocked at the amount of agents I spoke with who did not have a personal website and even worse, didn’t see the point of having one! Don’t they realize how many real estate leads they’re missing out on by NOT having a website? Oh, and for the record, having a contact page on RE/MAX’s site doesn’t count. When I say personal website, I’m talking about a fully loaded, information packed site – the kind that can generate it’s own real estate leads, has all your listing information, as well as valuable resources and information for any visitors to the site.
Why should every agent have a website? Well the number one reason is always real estate leads – a website is yet another avenue from which to gather real estate leads. You can put up a contact form, a comments page and even offer a free home value estimate and have people fill out contact information to get one – all three of those will result in real estate leads. The second reason you need a website is because over 75% of people looking to buy or sell a home are going online to do their research first – and as an agent, you want to be sure they’re finding YOU as opposed to the competition. If they look at 5 different agents’ websites, you definitely want to make sure you’ve got the best looking site in the biz. To be honest, any agent worth their salt won’t need any other reason to start a site other than the fact that websites = REAL ESTATE LEADS!
As GetMyHomesValue co-founder Dave Conklin says, “It used to be just having a website made you credible. It’s not like that anymore, now you have to take it to the next level.”
So what is the next level? You’ve already got a website with tons of useful information, tons of contact pages – it even lists all the homes for sale in your area, not just your own listings! What more can you do to get people to visit your site again and again, and turn a good portion of those visitors into real estate leads? According to Conklin, blogs are a smart addition to any agent’s site.
“If you’re a real estate professional and don’t have a blog, start one NOW,” says Conklin. “It’s all about your first virtual impression and building on that by engaging in dialogue with your real estate leads and prospects.”
Conklin goes on to compare the success of blogs on the Internet with reality TV. According to him, reality TV is so huge because people like to look at the inner workings of other people’s lives. A blog enables you to show that you’re an expert in your field by answering questions people have have, interacting with them and by building a more personal relationship with prospects by sharing your opinions, thoughts and experiences on all kinds of things, not just real estate. “It helps for people to look at you as being ‘real’ and not just a face on a business card.”
And that is the heart of the matter, when it comes to turning real estate leads into clients. Most people don’t want a stuffy, cold agent who acts “professional” all the time – they want a personable agent, someone who is as human as them and who has shared similar experiences and so can relate to them. Real estate leads are EVERYWHERE for agents – it’s just a matter of having the right tools to ensure the real estate leads are coming your way, rather than someone else’s.
“It seems that most agents either have a blog and don’t take it seriously by updating it regularly or they don’t bother with blogs at all. That’s a huge mistake,” warns Conklin. “The internet is getting more personal. Smart agents will recognize this and maintain a blog.”
Although some people may still look down their noses at blogs, they are fast becoming a force to be reckoned with on the Internet (just look up the term blogosphere). As a real estate agent, having a website AND a blog is one of the best things you can do to produce your own real estate leads. Combine that with subscribing to one or more lead generation service, and your pipeline of real estate leads will never be empty.
When building your brand on the internet it’s a good idea people get to see who they are communicating with. Blog comments without a personal picture are ok but not as eye catching as those with a personal gravatar (picture).
Now you don’t need to be a ‘Brad Pitt or Angelina Jollie’ look alike but having your face on your blog comments helps build trust. By leaving comments on other people’s blogs also helps build your image as an expert in your field which ultimately drives more traffic to your blog.
The simple way to do that is to head over to http://www.gravatar.com and set up your free account. Upload your favourite picture and you’re set to go.
Hey you may even get a couple of movie scripts thrown at you. Enjoy!
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