With an average of 250,000 new registrations per day, it’s easy to see why real estate agents should be making Facebook part of their marketing campaigns.

But like all social network sites, Facebook is a place to mix with other people, develop relationships and potentially engage in business. It is not a place to advertise products or services UNLESS you adopt a very unique approach. We address this approach in future posts but for now let’s look at setting up a Facebook account correctly so as to capitalise on a solid foundation when business opportunities arise.

Step 1

Open an account at http://www.facebook.com This will only take a few minutes. Complete your details, click the sign up button and you’ll be sent a confirmation email that your account is ready for activation. Do this and you’re away.

Step 2

Create and polish your profile. Make sure you let people know who you are and what you are about. This is a critical step and should not be hurried. Here you can also link your other interests, websites and blogs. If you need to add or delete any information here, you simply click on the edit button.

Visits some of the great Facebook sites like Mari Smith, the Queen of Facebook, and get a feel of how the professionals put this area together. Remember success leaves clues. Learn from the best.

Step 3

Join a Network. If you indicate your location when you register you’ll be automatically connected to a network. However if you are targetting people in other areas or even countries you can nominate your preferred network.

Step 4

Join Groups. Once again depending on who you are trying to connect with, search for Groups where like minded individuals hang out. Facebook allows you to join around 200 groups; so you’ve got plenty of scope. Enter the specific tye of group you are looking for into the search bar and you’ll be presented with a list of groups you can join.

Step 5

Participate in Discussion Groups. The more you are active within your chosen groups; the more people will be attracted to you. Make sure you post relevant, valuable content and skip the cheesey sales pitch. If you are perceived as a person who can help; then your relationships and ultimately your database will continue to grow.

At the end of each post make sure you are using a signature file that includes your website or blog url. If people like what they read, they’ll click onto your site.

Get these basic steps right and you’ll lay a solid foundation to creating a strong following on Facebook which will ultimately lead to more business for you. Get started now. And once you’ve got your account established, please add me as a friend by visiting http://www.facebook.com/whoisgregreed

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