The Free Way To Advertise on Facebook

Using your own account to advertise your listings to your Facebook friends is a good idea. You can post a link to the MLS listing, or better yet post a link to a custom website that has a sign up form if they want to request more information.
While you are at it, be sure to create a Facebook fan page for your business. This is another place you can post your listings, updates about the market, and anything else real estate related that you want to discuss.

The Paid Way to Advertise on Facebook

Facebook paid advertising is great. It uses the information that users save in their profiles so that your ad only displays to people that meet your specific criteria. Imagine you own a rental property near a local college that is perfect for college students. What if you could have this ad show up to people that go to that college? You can do that.

Now, the next key is to have the potential lead go somewhere that you can get their contact information from them. I suggest a very simple one page site with a sign up form, and a good reason for them to sign up. It could be as simple as filling in the form to set up a showing, but you will get far more sign ups with a stronger offer. Perhaps a list of local college friendly rentals, or something else of value to whichever demographic to which you are advertising.

Conclusion

There is no denying that Facebook is a powerful advertising platform, and it is about time that you give it a try. I have had a lot of success advertising on Facebook, and you can too.