Magnetic Real Estate Leads
Thanks for checking out our Internet Real Estate Training
Nov 12 2010
Posted by Greg Reed as Prospecting
Internet Real Estate Training is in it’s very early stages. Most Real Estate Companies and trainers have not gone beyond advertising properties we take you to the next level.
terrywygal.com I had lunch with my good friend Tim Mai last week and while we were talking about teaching our kids “how to make extra cash on the internet” for the summer, I had this crazy idea. We explained it on this video terrywygal.com Hurry, go watch the video and let me know if you like the idea. Hint: If you do, it might make you some extra money on the internet this week 
www.marcomrealtor.com How to list your property listing on the internet and market to the new style of buyers. Build a connection and establish credibility with new clients. See how here.
Real Estate Training – SellingToolz.com – Real Estate Training is an essential component to a Realtors success. Marketing and prospecting are not a natural skill and must be learned. Selling Toolz Ltd. specializes in the building of Internet marketing and prospecting tools for Realtors. Branded and low Branded web pages, blogs, referral tools as well as market mail outs and video tools. Coaching the skills of the Internet via our Commission Gusher training program will ensure every Realtor a successfull lead generating business in the most effective cost efficient way possible. James Osmar http 800-409-9850
Gregg Cohen on Real Estate Marketing Using the Internet
Sep 05 2010
Posted by Greg Reed as Article Writing
The Internet Homebuyer: Reach Them With a Real Estate Website
Sep 04 2010
Posted by Greg Reed as Traffic Generation
You’ve tried to avoid it for years…a real estate agent website. You figured word-of-mouth, newspaper, flyers and signage would cover your advertising for years to come. Well, if you haven’t crawled out from under your rock already, it’s 2008. We live in a digital world…where Facebook and BlackBerry addictions have supreme reign. Where blogging, texting and e-mails are our communication lines of choice. People use the Internet now to buy their groceries, rent a movie and order their favourite Chinese take-out. If your real estate business has yet to embrace the online age, where does that leave you? Probably miles behind your competition. So isn’t it time you capitalized on the Internet revolution?
Start by understanding that more and more people are relying on the web to learn about the entire real estate process. There has also been a shift in consumer from Generation X to Generation Y. First-time buyers from GenY will have different communication needs, purchasing behaviour and housing requirements than their earlier counterparts. Now more than ever, it’s vital for all real estate professionals to understand why the Internet is so crucial to today’s industry, and why choosing not to get involved would reduce their profits and competitive edge.
As today’s potential client has less time than ever before, they desire their information served on a silver platter. So why not deliver the information they want and make it available to them 24 hours a day? Give them a one-stop-online-real-estate-shop to help them buy their dream home? That’s what they’re looking for. Nowadays, they expect it.
So why are customers so apt to house-hunting online?
1. Well first, it saves them time, and plenty of it. Who has the energy to flip through a mile-high pile of messy newspapers? Or make 20 preview appointments with a REALTOR®? Certainly not the urban jet-setters, soccer moms or suits of today’s world.
These Internet savvy buyers will take an average of 4.5 weeks to look for information on homes and neighborhoods before ever contacting a real estate professional, as compared to a traditional buyer that takes only 1.5 weeks. However, once the initial information gathering is complete, Internet buyers spend significantly less time with their agent and preview far fewer homes, spending 2 weeks, compared to 7 weeks for the traditional buyer.
2. Online buyers also enjoy a greater sense of control. Real estate websites of today embrace a more user-friendly attitude than ever before. The Internet helps these buyers better understand the whole home buying process, and puts them in better control of that process. They can refine their needs and wants and comparison shop to paint a more detailed picture of their dream home for you. In the end it also helps save you time, so you can steer clear of what they don’t want, and deliver on what they do.
Just know that if they’re looking for a ‘4-bedroom, 3-bathroom raised bungalow with a salt-water outdoor pool and white picket fence, close to the highway yet nestled in a quiet community and close to a nature trail’…you’ll be the first to know.
3. Internet buyers tend to be global risk-takers. They are more willing and able to relocate now more than ever. These buyers are looking to move to different parts of the country, and use the Internet to scope out the hottest trends. They want to settle into a new lifestyle and status, not just a new home. With it they’ll earn a trend-setting label among friends and colleagues, and a life experience they’ll never forget.
Internet buyers are expanding their families at a slower pace, having children significantly later than their baby-boomer counterparts. As a REALTOR®, you need to appeal to their sense of freedom, mobile lifestyle and ability to live in an exciting new place, whether on their own or with a partner.
4. The information they need is available at the touch of a button, anytime, anywhere. Whether they’re searching for a home on their lunch break or at 2am, they have all the resources they need on their timetable. They don’t have to play phone tag to answer their questions. Everything they need is ready and waiting for them online.
Keep in mind that Internet homebuyers want as much detailed information as possible. Therefore, real estate professionals that offer websites with specialized, inside information and detailed listings including plenty of quality photos and virtual tours, will be more likely to capture these customers.
So, who exactly are these Internet savvy homebuyers, anyway? Let’s take a closer look at the Internet homebuyer profile and how they differ from traditional buyers.
They enjoy a controlled environment.The Internet empowers this type of consumer. They have control of the search process, by way of privacy and freedom. They can regulate the level of communication they choose to have with an agent or agency, and therefore feel less pressured and more comfortable in the decision-making process.
They are usually first-time buyers.The Internet buyer tends to be new to the real estate purchasing market, and is younger, wealthier, more likely to be married and better educated than a traditional buyer.
They want to be as informed as possible. These buyers want a complete understanding of what they’ll be jumping into. Not just listings and prices, they want information on the entire real estate transaction, from agent negotiations to legal procedures. They want all the real estate marketing tools wrapped into one complete package.
Internet savvy real estate professionals are at an advantage to fill in the gaps for these types of clients. Armed with this buyer profile and the proper real estate internet marketing tool, you can learn to better recognize and understand the requirements of this market niche. Think of real estate professionals like a GPS Navigation System for the Internet homebuyer. The Internet is their road map, but they still need detailed navigated directions to get to their destination; a guide to help them through the negotiation and transaction processes of home buying.
Remember, these Internet buyers will judge your competency based on your online perception. Establishing an online presence through a user-friendly real estate website and e-mail has become a benchmark of professionalism for all business. So, if you find your business is lacking in this department, keep in mind that valuable sales are being lost each passing moment. A website can therefore only compliment your role in the home buying process. Take action and get your real estate business online. Farming, referrals, sign calls and traditional advertising can only take you so far in the 2008 marketplace.
InCom Real Estate Web & e-Marketing Solutions is a real estate website design, hosting & e-marketing company. They provide real estate software that focuses on online lead-generation and search engine marketing. They provide real estate agents and broker owners with valuable tools to convert real estate leads. Visit www.incomrealestate.com for more information.
How to Successfully Utilize Internet Marketing for Real Estate Professionals
Sep 03 2010
Posted by Greg Reed as Prospecting
Real Estate Internet Marketing is basically the practice of using Internet-based techniques to gain more business for your real estate sales or realty business. And if you want to do Real Estate Internet Marketing the right way, you should learn to make the techniques work for you rather than make yourself work harder – in other words, work smarter rather than kill yourself with overwork.
The main aim of Real Estate Internet Marketing is to boost the number of leads you get that would eventually lead to prospects. There are six ways you can use Real Estate Internet Marketing to your advantage for this.
First, you can create press releases and then send these to your contacts and prospects online via email or by inviting them to your website to see the press release. Either way, this form of Real Estate Internet Marketing tactic is supposed to heighten awareness about your service which is real estate sales. In this world where many people and companies are competing in the same line of work, you can expect this form of Real Estate Internet Marketing to be a very important tool to drive up the number of leads you get.
Second, you need new content for your website or newsletter as part of a well-thought out Real Estate Internet Marketing effort. You need not create the articles or content by yourself if you don’t consider yourself a good writer or if you are strapped for time. There are professional writers who will be glad to be hired to do that for you. Just make sure you inform them how your Real Estate Internet Marketing effort is to be structured though. You need a consistent Real Estate Internet Marketing program, not a slapdash one.
You might then consider a Pay-Per-Click advertising program as part of your Real Estate Internet Marketing campaign. Basically, Pay-Per-Click is about hiring other website owners to post your advertisements on their own sites. When their site visitors click on your advertisement, then that is the only time you pay the website owner for hosting your ad on his site. Of course, you should only set out on a Pay-Per-Click campaign if you already have something suitable to show people at your own site. Otherwise, the visitors will be disappointed once they visit your own site.
You might be surprised how many people would love to be invited to join your newsletter subscription base. So do try to send out invites to as many people as you can. Take a cue from the life insurance agents who ask their present policy holders to give at least one contact whom they personally know as a potential new prospect for the agents. That is how these life insurance agents stay in business. They emphasize relationship building over making money – and that is exactly how you should treat your Real Estate Internet Marketing campaign as well. It should be about you building relationships with other people, so you can better serve their needs.
Real Estate Internet Marketing should always be a complement to the real job at hand which is selling real estate. Of course, you could always turn over your Real Estate Internet Marketing program to be handled by a specialist but that would cost big bucks. Actually, you might find it rather fun constructing your own Real Estate Internet Marketing effort and see how well you do. Only if you prove to be all thumbs at this and really ineffective should you initiate a search for a specialist who knows what Real Estate Internet Marketing is all about and can carry it out with flair and precision under your guidance.
To know more about Real Estate Internet Marketing Visit http://www.interiorwebdesign.com
Positioning Yourself as the Local Internet Real Estate Expert
Sep 02 2010
Posted by Greg Reed as Prospecting
The internet’s scope is both boom and bust for a local Realtor. Its use as an information tool fits nicely into the real estate business’ frame work, but its hugeness can swallow well meaning, but misaligned marketing campaigns in a microsecond. How can a local Realtor effectively tap the resources of internet marketing without getting lost in the process?
The answer is to take what works for internet marketers and combine it with the techniques you use in your regular marketing. Internet marketers have already perfected an online sales model you can use. All you need to do is customize it for your use.
The models basic theory is this. Drive people specifically interested in widgets to web sites designed to capture their email addresses, and then periodically email those addresses with ad copy that’s designed to make people buy widgets. The difference is you sell services, not widgets.
In example, say you want to work expired listings. You do two things. You print a flyer selling a web site that talks about homes that failed to sell in your market. You might talk about market conditions, listing length, pricing or whatever, but the mailing has to drive the prospect to the second thing in the equation, the web site.
On your site, you deal with the trauma of having a listing expire. You write this site with the most compelling, empathy filled copy you can about expired listings. And on this site, you have a place where the prospect can give you their email address so you can keep in touch with them about what’s happening in the real estate market. This is called a capture page. On it you capture prospects you want to work with.
If they leave you their email, you’ve done your job. Now it’s a simple task of following up with them using an auto responder. Once they are in your auto respond circuit, you can establish yourself with more marketing that helps them see that you are the best realtor in the market area.
I guarantee you, not many Realtors are using the web this way. I’ve used expired listings as an example. But hopefully you can see that integrating this type of viral marketing into your business will give you ready and cheap access to hoards of prospects in your market.
The mechanics behind the theory are websites, copywriting and auto responders. Now depending on your skill set, you may be able to generate much of what you need yourself. Only you know what you can do. But I can say, technology is so advanced today that most people will have a harder time coming up with great copy than they will generating the technology.
The type of website you need is not fancy. It just needs to be well written. You can generate a website in MS Word if you want or use affordable customizable real estate website solutions such as the one offered by www.RealtySoft.com. The copywriting needs to be your best sales stuff, but captured in print. And using an auto responder does not mean you have to hook up with a service. Check out www.zookoda.com for FREE access to a great auto responder. Just click a few buttons and it generates the code you drop in your site.
If you want to see an example of what one of these sites looks like, web search anything with “work from home” in the search string and check it out. If you want a firsthand experience in what the system does, sign up on the site and sit back. Soon enough you’ll be getting emails telling you about the virtues of whatever it was you signed up for. I suggest you do this to see the technology in action.
Keep in mind, the widgets you sell are FSBO help, expired listing marketing and general marketing information local to your market. You package this in such a way that people will gladly give you their email in exchange for it. Internet marketers call it the pink spoon. It’s like a free sample in an ice cream shop. If the sample is good enough, you’ll sell the gallon.
Once you get the email address. You drip information to the prospect. Notice I said drip. Don’t spam, nobody likes that. Spamming is the surest way to land your messages in the recycle bin. For that reason, I can’t overemphasize the importance of your written copy in these campaigns. Your copy must be compelling. It must capture the interest of the prospect in a way that makes them notice you. Writing good copy is probably the hardest part of this whole process.
You don’t have to do this all yourself. If you’ve got the money you can contract all, or part of this development out. For access to a host of great programmers, copy writers and other things you need to do this, cheap, check out www.elance.com. Elance is a great resource if you want to spec any marketing technology solution.
If you do this, and you do this right, in time you will build a reputation as the local internet real estate expert. But it takes time. Nothing on the web happens overnight, regardless of the message that work at home auto responder told you.
Peyman Aleagha is the founder and President of RealtySoft.com. RealtySoft provides Realtors with Real Estate Web Design, Real Estate Print Marketing and Free IDX solutions. Find out more about RealtySoft by visiting RealtySoft.com
Get top search engine placement with our Internet video services
Aug 28 2010
Posted by Greg Reed as Article Writing
www.hometourhub.com Our real estate marketing videos help realtors with online marketing and organic search engine optimization so you get top search engine optimization for real estate leads.
Emily Sumner Speaks on How the Internet Lead System Works for Her
Aug 04 2010
Posted by Greg Reed as Article Writing
Emily talks about how the Real Estate Internet Lead System is working for her and how it has helped her business grow.
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