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The Reason Why a Lot Real Estate Agents in The Real Estate Business End Up Quitting
Aug 20 2010
Posted by Greg Reed as Prospecting
As a of your realtor marketing, do you usually snap listing pictures on your own or do you seek out a professional?
If you only understood what buyers were uttering to their computers when they view your listing pictures on the web; you’d be so sad.
You’d be so sad if you could be there to hear what prospective buyers were uttering at their computer screens when they come across your listing pics.
How many showings are you missing out on because of your “do it your self” listing pics ? Do you have a clue of the effect a pro photographer, in your Realtor marketing aresenal, can have?
I’ve done it myself; snapped what I thought were superb listing pics and used them for my online MLS listing.My clients thought they were fine and I thought they were simply fantastic, until I began working as a buyer’s rep in Seattle a few years ago.
In any given month, I’d have over 75 different buyers and they’d all tell me their displeasure about the pictures they saw on-line for the houses we were seeing.
In terms of the listing agent’s Realtor marketing, I could tell from the enormous amount of buyer clients I had, that Realtor needed to step up their game with photography.
I couldn’t believe the amount of buyers I had who questioned if we were in the right property because the photos were so different from the ones they saw originally. They felt cheated due to the pics were not like the actual home.
The trend I continued seeing was that everything hung on these listing pics buyers saw while searching on the web. You can’t ignore how critical a role professional pics are in your Realtor marketing arsenal when selling a house.I mean, if you have great photos online for buyers to view, they’ll jump to the house that second. But put up a ton of nasty, dim, angled photos and you won’t get 1 showing.
You know what the outcome is in the event your pictures are even better than the listing in reality? A buyer looked inside that home rather than staying at home looking more homes. That’s your object as a selling agent; get as many showings as you can. So don’t skimp on your photography, hire a professional for a few bucks.
You probably know that three quarters of your buyers are going through listing pics online and deciding to see the house or not on those pics alone.
So let’s pretend you took the bullet and paid a pro to take the images for you listing…
You may have more satisfied clients because the home sold faster.There wouldn’t be any fretting about losing money because you had to reduce the list price from a stale listing.
Pretend being “The Realtor King or Queen” in the area when everyone sees how quickly your listing sell.
Stop complaining about how much it costs to hire a pro. It’s simple, it’s a Realtor marketing technique that is essential. You can’t ignore the power of this realtor marketing technique if you’re a listing agent.
Want some choices?
You could grab a professional real estate photographer in your local region and offer them $40/hr. to come to your listing and take some awesome photos. You don’t want to be stupid when you’re picking this photographer, they need to get the point of what you’re hiring them to do. The worse thing you could do is hire someone like your uncle Jim who can’t take a pic better than your 3 year old.
Your other choice is to go with a company like Vicaso.com who does real estate photos exclusively.Vicaso started to provide exactly the type of product we’re talking about.
Here’s the cool thing about www.vicaso.com, they let you set up everything online, which includes the appointment, how many photos you want, what quality, if you want extra pics, if they need to use certain equiptment for rainy conditions, etc.
No joke, these guys can turn a run down dump and make it look like Trump’s penthouse when it’s on the web.
Check out more real estate marketing products from Shiloh Street University today!
SSU has more articles, read more at:
Why a Lot Listing Agents in The Real Estate Business End Up Failing
Shiloh Street is an on-line marketing university for real estate agents, which offers cutting-edge marketing lessons and videos utilized by top agent.
Why a Lot Real Estate Agents in The Real Estate Business End Up Quitting
Aug 17 2010
Posted by Greg Reed as Prospecting
As a aspect of your realtor marketing, do you often snap listing pics on your own or do you hire a professional?
You have absolutely no idea about the horrible comments prospects are uttering about your listing’s pics when they’re on-line.
Do you have any clue on the number of prospects who are skipping your home because of the pictures? Can you imagine the lessened “D.O.M.” you’d have if you simply spent a couple bucks on professional photos?
We’ve all taken listing pictures for our sellers and thought they were simply fantastic.
Even listing clients I served said they were awesome and I thought so too until I took an agent job in Seattle a while back.
I worked with over 35 separate buyers a month and every day I’d hear, “Did you see those listing photos?
In terms of the selling agent’s Realtor marketing, I could gather from the enormous amount of buyer clients I had, that Realtor needed to step up their game with better photography.
I couldn’t believe the number of buyers I had who asked if we were in the right house because the photos were so different from the homes they saw originally. Of course, most of my buyers who said this felt like they got taken.
The bottom line was that the pics my buyers saw on the site needed to match up with real life or else they were ticked. Realtor marketing practices need to include the photography too.
I mean, if you have awesome photos online for buyers to see, they’ll run to the house that minute. But throw up a ton of junky, dim, angled photos and you won’t get 1 showing.
Worse case, if you took images that made the home look like a kingdom, you know what happens? You still had a buyer walk through the house. The obvious way to selling that home is having as many buyers walk through as possible, correct? So don’t skimp on your photography, hire a professional for a few dollars.
Almost all the prospects searching for a home will make their choice to see the inside on how good your photography is when they see it on the MLS or another website.
If you did spend the well invested marketing bucks on some professional real estate photography…
Those sellers you have would jump up and down after the house closed in 45 days instead of 9 months.
There wouldn’t be any worrying about losing commission because you had to reduce the list price from a stale listing.Pretend being “The Realtor King or Queen” in the area when everyone sees how fast your listing sell.
Stop complaining about how much it costs to hire a pro. It’s easy, it’s a Realtor marketing technique that is essential. You can’t deny the power of this realtor marketing technique if you’re a selling agent.
Want some choices?You could grab a professional real estate photographer in your local region and offer them $50-$200 to come to your listing and take some fabulous photos. Be sure they’re top notch, have all the right equipment and know the goal of these photos. The worse thing you could do is hire someone like your uncle Joe who can’t take a pic better than your four year old.
Your other choice is to go with a company like Vicaso.com who does real estate photography exclusively.
Vicaso started to provide exactly the type of product we’re talking about.
Here’s the cool thing about www.vicaso.com, they let you set up everything online, including the appointment, how many pics you want, what quality, if you want extra photos, if they need to use certain equiptment for rainy conditions, etc.
No joke, these guys can turn a run down dump and make it look like Trump’s penthouse when it’s on the web.
Check out more real estate marketing products from Shiloh Street University today!
SSU has more articles, read more at:
How Many Real Estate Agents in The Real Estate Business Lose
Shiloh Street Univeristy provides killer web-based real estate training through video lessons and tutorials; teaching real estate agents to generate more leads.
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