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newbuyerreferrals.blogspot.com Multiply Your Profits Through Mortgage Broker Referrals. Homeowner Referrals are the only way to Grow !! newbuyerreferrals.blogspot.com



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The most powerful advertising and marketing tools you have at our disposal are word-of-mouth referrals. Unfortunately, they’re the hardest to control. You can do a great job for hundreds of clients, but how do you make sure those clients tell their friends? Keep reading to learn how to increase your personal referrals and start building more leads for your real estate business.

Always Follow Up With a Thank You

Never leave a real estate deal right after the papers have been signed. Always follow up with a client a month or two after the deal is done and even a year after the sale. Let them know that you sincerely care about their purchase and thank them again for choosing you as an agent. It would also be of value to include a brief survey, seeking honest feedback about the overall client experience and your role in it.

This kind of gratitude and attention is not only good business, it also puts you back in the client’s mind – making them more likely to mention you in conversation or remember your name when prompted by a friend.

If you do get a referral from a past client, always thank them formally with a nice note and even a small gift like a dinner certificate for two, a bottle of wine, or a small painting for their home.

Incentives and Rewards

Some real estate agents set up formalized referral reward programs. They actively encourage referrals and offer their clients set rewards and incentives in exchange for them.

For example, one real estate agent offers $500 in Home Depot gift cards for any successful referrals that result in a sale. Another offers past clients a weekend stay at a popular local hotel. This proves to be a win-win scenario.

Simply Ask for Referrals

One of the easiest ways to obtain referrals from clients is to simply ask for them. If you’re a new agent, don’t be afraid to ask a client with whom you have a good relationship if they wouldn’t mind mentioning your business and services to a few friends.

When you and the client are on good standing and get along well, they’d probably be happy to help out a burgeoning business. It reinforces the need to provide clients first class service throughout the home buying process.

Collect Testimonials From Happy Clients

Create your own word-of-mouth referrals by asking past clients for testimonials about your ability, service, and follow through. Then, post these testimonials on your website or include quotes from them on your direct mail programs or newspaper display advertising.

Testimonials help build trust in your business and allow prospective clients to view you the way your other happy clients see you.

Finally, remember that word-of-mouth is a powerful force and can be even more effective when it becomes negative. Always make sure a client finishes a deal happy and try to work through any problems before the relationship is severed.

Some difficult business relationships simply cannot be appeased, but most can. Don’t let an unhappy client walk away without giving them your best effort.

For valuable information on real estate agents & brokers, please visit http://www.realtorsbrokers.com, a popular site providing helpful home recommendations including, Shorewest Realty, California home loan mortgage brokers, Austin real estate agents, and many more!


You may think that you just need to have a network of people who know who you are and what you do. True to a point, but more importantly you need to have a network of people who like you and trust you! The deeper the relationship you build with your past, present, and prospective clients, as well as other personal and business contacts, the more referrals you will get! In a nutshell; the amount of referrals you get is directly proportional to the level of trust and affection people feel for you.

Many of the greatest referral marketers of all time urge business people to start a habit of sending out sincere greeting and thank you cards.

Car Salesman Joe Girard

Joe was named by the Guinness Book of World Records as the Greatest Salesman in the World, because for twelve consecutive years he sold more cars than anyone in the world! He simply sent heart-felt, hand-written thank you cards to everyone in his network of customers and contacts. ALL of Joe’s business came from referrals! Many of the greatest referral marketers of all time urge business people to start a habit of sending out sincere cards.

Harvey Mackay says;

Harvey Mackay says; “Short handwritten cards yield long results. In sales, never underestimate the importance of the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten card. Always send memorable cards and personal notes when you are reminded of a person.” . . . Harvey is the author of two New York Times #1 bestsellers. According to the New York Times his books are among the top 15 inspirational business books of all time.

Tom Hopkins writes;

“Because I understood that building relationships is what selling is all about, I began early in my career to send thank you cards to people. I set a goal to send ten thank you cards every day. Guess what happened? By the end of my third year in sales, my business was 98% referrals!” Tom Hopkins is a sales legend and is recognized world-wide as a master sales trainer.

Author and Networking Guru Bob Burg teaches;

“Thank you cards are one of the most powerful tools in building a huge network, both professionally and socially. People with the most impressive networks are typically avid card writers. It’s one of the best techniques for long-term winning without intimidation. I suggest getting into the habit of immediately sending out cards”. Mr. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) has long been the authority on connecting with clients and building win-win relationships.

Realtor Danielle Kennedy now lectures;

“Write customers personal, handwritten cards frequently. If you run into an old customer anywhere, follow up with a handwritten card. In this electronic communication age of email, the handwritten card with a postage stamp gets more immediate attention than ever”. Danielle Kennedy proved herself a master seller in the field of real estate and has written several books on how to sell real estate successfully. She has since moved to the lecture circuit, where she conducts motivational and sales seminars.

Former GE’s Jack Welch

Much has been said in business books and magazine articles about Jack Welch’s habit of sending handwritten cards to his GE subordinates. Jack Welch sent handwritten cards to anyone in the company who he felt deserved personal communication, whether to motivate, correct, or congratulate, from top management to laborers. Jack is the celebrated leader who, between 1981 and 2001, turned GE into one of the largest and most admired companies in the world.

Dr Maya Angelou says:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. Maya Angelou: Poet, educator, historian, best-selling author, actress, playwright, civil-rights activist, producer and director.

If you learn how to make your customers and clients fall in love with YOU, you will never be stuck scratching your head wondering how to attract more customers to grow your business. Sending personalized, handwritten, meaningful cards through the mail is a simple enough idea, but until NOW it has not been an easy thing to do in an ongoing and organized manner. For you to develop a relationship of trust with a large network of people you will need a system for sending out your hand written and personalized cards and managing those relationships over time.

Now this process has been automated AND the costs involved have been reduced. You can now utilize an online greeting card system that prints (with your own handwriting and signature) and mails your cards worldwide.

Let me walk you through this system at http://www.dollarmarketingtips.com


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