Magnetic Real Estate Leads

The Ultimate, NO B.S, NO Holds Barred, Kick Butt, Take NO Prisoners Blog On Attracting Real Estate Leads

10 Steps for a Great Listing Presentation

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real estate training www.yourcoach.com In this video Coach Tom Ferry gives you 10 secrets to WIN in your listing presentations!


Dealing With Setbacks – 3 Steps


Real estate training www.yourcoach.com In this short coaching video from top real estate coach Tom Ferry, while stuck in Toronto overnight for an extra day because of a mechanical setback on the plane Tom explains 3 simple setps for dealing with any situation.



Real Estate Agent Training www.yourcoach.com Watch and learn from Tom Ferry, top sales and motivational trainer as he addresses a tough topic I dont have any appointments for the week, what should I do? Here in this short training video, Tom will walk you through three steps to get some appointments on your books. His advice is: 1.Go back in your calendar and re-engage with some people you used to be in conversation with. 2. Call your favorite five clients and talk to them about the market- maybe they have a lead for you there! 3. Get out there and preview some property and allow your mind to think about who on your list would be perfect for each home and then call them! Use Toms tips to get into action today!



Real estate broker and investor Joel Persinger, takes buyers through the basics of buying a home. This webinar is packed with great tips and information



Real estate agents will love this. Well known real estate identity, Peter Hutton, talks about his automated lead generation machine he built. His lead generation system contributed Peter’s massive success in his area.


3 Easy Steps To More Real Estate Leads

Need More Real Estate Leads? Don’t have a lot of money to spend on getting them? Then join the club. But believe it or not there are ways to generate low cost leads and have fun giving back to your local community at the same time.


Still, I’m one of the first ones to admit that lead generation is a challenging, ongoing, never ending process. As long as you’re in real estate sales you’ll need leads…and plenty of them.

So, where do you find them? The short answer is everywhere.


For example, if you have kids their schools are excellent places to network for leads. Relationships established that can easily span thirteen or more years (kindergarten through 12th grade). And given that people move sometimes on average once every 7 years or so the majority of them will potential ly be repeat customers.


To get most out of your networking efforts you should to always wear something that identifies you as a real estate agent; a logo on a baseball cap, tee shirt, polo shirt, windbreaker, sports coat, that Century 21 Gold Blazer, etc.


Plus, always be prepared to give away business cards, but only when people ask for them. You don’t want to be perceived as an obnoxious, pushy salesperson that people want to avoid. That would be a terrible position for both you and your kids to be in. And what’s the point of being pushy anyway, as you’ll have up to 13 years to cultivate relationships with them.


The point is this…always be in a marketing and advertising mode; as real estate lead generation can be a 24 hours a day, 7 days a week endeavor.


Another strategy is to register your children in sports activities; basketball, football, track, cheer leading, swimming, etc. The benefits are your kids will be healthier because of the physical activity and it will create more relationship building experiences.


Whether it’s a football game, soccer tournament or track meet you’re likely to find hundreds of people gathered on any given weekend to support and cheer on their kids.


Here’s another tip. In addition to advertising through body wear, polo shirts, baseball caps, tee shirts and the like you can also distribute flyers by placing them on windshields of vehicles parked at the event.


Finally, sponsor scholarships for kids who can’t afford to attend extra-curricular activities; like field trips, registration fees to play sports, etc. Unfortunately, many kids can’t afford participation even low cost events, including ones costing as little as $5.00 – $10.00.


And you can do this without hurting your pocket. Here’s how.


Have a standing agreement with your child’s teacher to sponsor 1-2 kids throughout the year for different events. And without ever boasting about what you’re doing (please don’t) you’ll generate a lot of good will while being recognized by the teacher, school administration and parent as a caring, sharing person.


You’ll feel good about providing positive, lifelong memories for kids while making positive, business building relationships.


Well, there you have it it – 3 low cost, effective ways to generate more real estate leads. Work them consistently, year end and year out and you’ll develop a strong network of parents, teachers and school administrators that will do repeat business with you for years to come.

Click Real Estate Marketing Talk for more free to low cost lead generation ideas.


Real estate lead generation is an art that goes beyond the outdated basics of cold-calling prospective home sellers. A proactive real estate agent needs 3 fundamental strategies that actually get potential customers contacting them – visibility, value and relationships. To learn more about how you can implement these strategies, keep reading.

1. Increase Your Visibility

Prospective clients aren’t going to call you out of the blue if they don’t know that you’re even available. To increase your visibility, focus on your online presence, your street level presence and your market presence.

For an online presence, create your own website and focus on search engine optimization. This is a method of tweaking and promoting your website so that, for example, it becomes one of the first links that pop up in a search engine when someone searches for “real estate agents Countyville.”

For your street level and market presence, spend the money on marketing. Start speaking at free seminars and home ownership workshops, invest in newspaper advertising and get your face out to the public.

2. Increase Your Value

Make yourself valuable by developing a specialty or a niche. By having a focus, prospective clients will view you as a specialist in that area, and therefore, a more valuable real estate agent.

Some agents focus on high-end homes while others concentrate on farm properties. Some agents zero in on first-time home buyers, and others on real estate for senior citizens. In short, increase your value by becoming a specialist.

3. Expand Your Relationships

Prospective clients want to work with a real estate agent whom they know and trust. This means you’re going to have build a relationship with someone before you’ve ever met them.

One of the best ways to do this is through word-of-mouth advertising. Offer a cash incentive for any referrals from past clients, therefore encouraging your previous clients to promote you to their friends. Also, including actual customer testimonials can help build that relationship.

Another method of building a relationship with potential clients is to start a real estate blog focused on your real estate market. If the information is useful, current and snappy – you’ll not only attract readers, but you’ll also endear yourself to future clients. Running a blog is also a great way to increase your search engine ranking.

4. Build Your Referral Network

Grow your contacts network by getting in touch with local mortgage brokers, housing contractors, developers and real estate attorneys. By putting your name in their hands, you increase your chances of them passing it on to their clients.

You can build your referral network by calling industry professionals directly and setting up meetings, attending networking events or even with a simple mail-out introducing yourself and your services.

5. Attend Home Shows

Hosting a booth at a local home show can be a great way to meet and greet prospective clients face-to-face. Make your booth stand out by drawing visitors with an attractive multimedia display and free giveaways.

In short, lead generation is about increasing and building relationships, increasing your perceived value as an agent and becoming more visible to potential clients. By implementing these three methods, you’ll increase the homeowners who come looking for you.

For valuable information on real estate agents & brokers, please visit http://www.realtorsbrokers.com, a popular site providing helpful home recommendations including, Shorewest Realty, California home loan mortgage brokers, Austin real estate agents, and many more!


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