We may have heard of twitter marketing, but what do we know about it? What is it, exactly? How do we use it for basic marketing never mind promoting our real estate business? There are so many questions raised by this one little site that it’s hard to come up with just one broad answer, but here are the main ones.

The site itself is best described as a micro-blogging site. Micro in that you can only use 140 characters per post, blog-like in that what you post and write is viewable straight away. Pretty straightforward so far, right?

To view a post, you have to look for relevant keywords for what you are interested in such as in the case of real estate investing, you would probably be looking for private moneylenders. Then if that post by that person is of interest to you, you can become a ‘follower’ of the poster so you will automatically get updated when they post something new on the site such as updates on different lenders you could inquire with – and so it goes on.

Once you have found the niche that you are looking to follow, such as real estate buyers and are linked up with them, usually they will have started following your posts, it’s at this point that you can benefit from twitter marketing and use it to build your list of real estate prospects and promote your business. For example, you post a message about a certain property at a great short sale price, and everyone that is following you will see what you just posted. Within minutes, anyone searching for hot properties in your area will be alerted, and if it is something they want more information on, they will contact you. Remember it is about what’s happening now and this is what gives the system its greatest potential.

Another thing you can use is what is called “twitter adder”. This is a tool that allows Twitter users to build and market to a group of friends quickly and easily. This tool allows you to gather up massive friends on Twitter and send out mass auto emails to your list of friends. Getting your updates out has never been easier. Also, by allowing you to capture a large base of friends on Twitter, you are able to market your real estate investing business substantially.

In a nutshell, this is how twitter marketing works and how it can help build your real estate investing business. However, when using it, make sure you do not spam people (as people can ‘un-follow’ you just as quickly as follow you) and keep it both informative and entertaining, and you will soon build your network to a size that will make an impact on your business. Also, by utilizing the amazing power of A Twitter Adder, you can build your list of friends (BUSINESS PROSPECTS) in record time and be tweeting back and forth while building your business effortlessly.

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But you do have an altenative and it’s much cheaper. Enter social media and in particular Facebook. With over 350 million accounts, Facebook offers you an ever increasing audience to market your business in. On average, a Facebook user spends 21 minutes per visit on Facebook; triple the time spent on Google search.

Knowing this it’s imperitive that you start getting yourself in front of as many Facebook users as possible. The fastest way to do this is to start your own Facebook Fan Page. With over 8 million Facebook Fan pages starting daily there’s no time to waste.

Facebook Fan pages are the way of the future and here’s why:

1. A Blog On Heat

Blogs are great but their environment is a little closed. There’s no great viral effect without effective marketing. The average Facebook user has 100+ friends. When you add content via your Facebook page it appears on your friends pages as well. Once they share your information, your message goes viral.

Simply add the Facebook Connect widget to your blog and you’ll soon be giving your traffic a boost. Facebook also has a tool called Facebook Fanbox which you can also add to your blog.

So if people are logging into their facebook account a couple of times a day they get to see your content. It’s difficult to get people logging into your blog more than once a day.

2. Getting Recommended

You know that the best sale is one that’s referred to you. Having a fan page can make this easier. Your recommendations go out to your friends and they can accept or ignore without the obligation felt via direct email. Fan pages offer a less obtrusive approach to getting recommended.

3. Don’t Market, Engage

Don’t fill your fan page with marketing hype. This is the quickest way to have people unsubcribe from you. Build a relationship first. Engage with them. On average it takes people 7 interactions before they buy from you. Keep your page social and watch your list grow.

4. The Money Is In The List

Most blogs have a capture form on their front page so the owner can build a list. Facebook Fan pages has the same feature. Now when people log into your page a few times a day, you also have the opportunity to add them to your personal email list.

Now the future of email marketing is always under the spotlight so it’s important to build your list within Facebook at the same time. A bit of a protective plan just in case email marketing goes pear shaped ove the next 10 years or so. And remember our Gen X & Y friends are not big email marketing users and prefer the instant messaging features of Facebook and other social media forums.

5. Taking it Away

Facebook fan pages also give you the option of creating time scarcity through your updates. This is not possible or less effective on blogs because of the long time delays.

But with your fan page you can create urgency by including a time countdown in your updates for an upcoming launch or display limited seating for a webinar etc.

This keeps your friends engaging with you as well as building excitement via your page.

I think you’d have to agree, having a Facebook Fan page is a great tool in building your profile using cost effective (cheap!) viral marketing.

Grab your today and stay ahead of the pack. You’ll be way ahead of the rest of the online community.

To get ‘followers’ most people begin following other people. You can target your list by putting names, companies, industries into the search box and start following. Soon you’ll be able to see who you are following and those following you.

But you need to watch this carefully as having too many people you are following maybe detrimental to your status. Let’s say you were following 200 people but you had only 20 people following you. This would give the impression that you didn’t offer value or perhaps are not interesting. Nothing could be further from the truth in most cases.

You need to aim for an even balance of followers and following. Even better is to have more followers and those you are following.

Here’s how you can achieve that using an effective piece of FREE software.

Visit Twitter Karma at http://dossy.org/twitter/karma/ and there you’ll be able to manage your Twitter account. Simply login and you’ll be able to see who is following you and those you are following. You can also narrow this down to see those that you are following BUT not following you.

Now given that some of your ‘follow requests’  maybe new, then this will cause an imbalance. But if these requests exceed a week, then I would personally delete them from your following list.

Twitter Karma is perfect for this as it allows you to select those that you are following only (and not following you) and gives you the option to bulk delete them. This is very handy when when you are wanting to delete 100′s at a time.

Try Twitter Karma (it’s FREE) http://dossy.org/twitter/karma/ and you’ll be a leader not a follower.

There’s plenty of ways to go about this including the ever popular social media forums of Twitter, Facebook and YouTube.

But the fastest way to generate targetted leads is by using Pay Per Click (PPC) advertising. Google Adwords is the king but Yahoo Search Marketing and MSN have some valuable outlets as well. However you need to understand how to correctly market via Google Adwords or you could lose your shirt.

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1. Understand inbound vs outbound links
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4. Beat the Google stupid slap which 99% of most newbies fall into
5. What your title page must have to get a truck load of impressions
6. How to use embedded secret relevancy links
7. Be clickable and stickable – Google is watching
8. Don’t get suckered in by Google pushing more keywords
9. The grass is greener where you water it – stop flirting and get serious with your business
10. Use some free Google tools to keep you in business
11. Learn the congruency effect
12. How to apply the snowball effect
13. How to leverage OPM – other people’s money

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