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I still get amazed at the number of online entrepreneurs who don’t understand the ‘dating mindset’ when trying to build their online businesses. Real estate agents are particularly bad at this. But perhaps I shouldn’t be over critical.

I used to be guilty of the same approach before I was shown the correct way to build relationships by a couple of online gurus.

Social media is all the rage. It’s become the ‘in’ word to drop at parties or in the boardroom. You can instantly gain ‘expertise status’ by eluding you know about social media and are a participant in facebook, youtube or twitter. Gosh everybody is doing it.

But the biggest mistake I see on social media pages is ignorant, untrained ‘boffins’ going straight for the juggler as soon as they meet a new ‘buddy’. You know what I mean.

“Thanks for following me. Do you want to make a million dollars. Visit http://wwww. blah blah blah” or

“Please add me as your friend. To learn more about me www.someschmucksite.com ”

But this kind of behaviour is not limited to online boffins. Have a look at how most real estate agents promote themselves.

“Harry Heavy- Hitter. No1 Agent in Slicksville. No.2 Nationwide for XYZ franchise” or

“Thinking of Buying Or Selling, Call Sally Super Agent” or “If you have buyers in the ABC region please refer them to me for a 20% fee etc etc”

WHY would you do business with any of the above. There’s no relationship there. There’s no trust.

Now let’s look at dating. Boy sees girl. Boy likes girl and asks her out on a date. When boy picks up girl in his car and suggests they go straight to a motel, what chances do you give the boy of being successful? Hopefully you said NONE. You’re at a party and the host introduces you to somebody. How popular do you think you’ll be if say something like:

“Hi John. nice to meet you. Pull up a chair. I just so happen to have brought my presentation kit with me and I’d like to talk to you about Amway” You’d soon find yourself the lonliest guy at the party, right!

Well if you wouldn’t do such a thing at a party or on or first date, why do you believe you’ll be successful in business pedalling the ‘go for the juggler’ technique mentioned above.

You need to build relationships with people. You need to build trust. You need to be interested in people. You must give before you want.

Adopt the ‘dating mindset’ when you next converse with people and you’ll be more successful in developing long term business relationships. To discover more about building a massive online business from a 25 year old online guru who’s income shot from $250/mth to $85,000/mth in just 18 months, check out the 7 FREE videos http://www.get-online-success.com  (PS. The same online concepts can be adapted to real estate)

The Dating Mindset – Relationship Building Techniques For Real Estate Agents