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Quite often agents make assumptions about buyers based on where they currently live, the type of car they drive or the size of the diamond ring on the wife’s finger. But doing this can be thwart with danger when qualifying a buyer.

There’s only 3 assumptions you should ever make:

1. They All Want To Buy

Everybody would prefer to own real estate than lease it. Occassionally you’ll come up against an economic boffin who’ll argue the pluses of leasing but generally most people would love to own their own home as well as have some investment properties.

2. They All Know Nothing

I mean this in a general way about your area. Most people may know something but you need to be the expert and you must clearly demonstrate that to your prospective buyer so as to build trust. If you come up against a ‘know all’ simply ask if they know about the new development that’s coming, the upgrade of the infrastructure or some other government decisions that will affect your selling area.

Never assume just because somebody has lived in an area all their lives, that they know everything. Just be consistant and persistant in your delivery of area information. There will always be something you know that the ‘know all’ doesn’t.

3. They All Tell Lies

Now I mean this in a kind way at least for most people. Buyers will throw in a few ‘white’ lies if they are wanting to slow up the decision making process. You’ve probably heard most of them like “we need to get finance” when they’ve already been to the bank and got a pre-approval. Or they say they need to consult their accountant, lawyer or another family friend. Don’t be enticed into these little smoke screens. Remain strong and ask the question of them to buy.

If you remember these 3 assumptions you won’t be thrown off course by buyers wanting to divert the sales direction. Keep these assumptions close and you’ll close more real estate sales.

But what do you think? Do you think there should be more?

The ONLY 3 Buyer Assumptions You Should Ever Make