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We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value.

Let’s look at what the ‘naysers’ are saying about Twitter:

Twitter takes up time.

Twitter takes you away from other productive work.

Without a strategy, it’s just typing.

There are other ways to do this.

Twitter doesn’t replace customer service 

Twitter is buggy and not enterprise-ready.

Twitter is just for technonerds.

Twitter’s only a few million people. (only)

Twitter doesn’t replace direct email marketing.

Twitter opens the company up to more criticism and griping.

 

Valid comments I suppose but here’s  few positives that can combat these negative thoughts:

Twitter helps one organize great, instant meetups (tweetups).

Twitter works swell as an opinion poll.

Twitter can help direct people’s attention to good things.

Twitter at events helps people build an instant “backchannel.”

Twitter breaks news faster than other sources 

Twitter gives businesses a glimpse at what status messaging can do for an organization. 

Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).

Twitter gives your critics a forum, but that means you can study them. And provide solutions!

Twitter helps with business development, if your prospects are online (a lot are).

Twitter can augment customer service.

 

Whatever your take on Twitter, it’s here to stay. Join the band.

To Twitter Or Not – The Pro’s And Con’s Of Twitter For Real Estate Agents