Oct 15 2009
Posted by Greg Reed as Greeting Card Marketing, Referral Marketing
You may think that you just need to have a network of people who know who you are and what you do. True to a point, but more importantly you need to have a network of people who like you and trust you! The deeper the relationship you build with your past, present, and prospective clients, as well as other personal and business contacts, the more referrals you will get! In a nutshell; the amount of referrals you get is directly proportional to the level of trust and affection people feel for you.
Many of the greatest referral marketers of all time urge business people to start a habit of sending out sincere greeting and thank you cards.
Car Salesman Joe Girard
Joe was named by the Guinness Book of World Records as the Greatest Salesman in the World, because for twelve consecutive years he sold more cars than anyone in the world! He simply sent heart-felt, hand-written thank you cards to everyone in his network of customers and contacts. ALL of Joe’s business came from referrals! Many of the greatest referral marketers of all time urge business people to start a habit of sending out sincere cards.
Harvey Mackay says;
Harvey Mackay says; “Short handwritten cards yield long results. In sales, never underestimate the importance of the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten card. Always send memorable cards and personal notes when you are reminded of a person.” . . . Harvey is the author of two New York Times #1 bestsellers. According to the New York Times his books are among the top 15 inspirational business books of all time.
Tom Hopkins writes;
“Because I understood that building relationships is what selling is all about, I began early in my career to send thank you cards to people. I set a goal to send ten thank you cards every day. Guess what happened? By the end of my third year in sales, my business was 98% referrals!” Tom Hopkins is a sales legend and is recognized world-wide as a master sales trainer.
Author and Networking Guru Bob Burg teaches;
“Thank you cards are one of the most powerful tools in building a huge network, both professionally and socially. People with the most impressive networks are typically avid card writers. It’s one of the best techniques for long-term winning without intimidation. I suggest getting into the habit of immediately sending out cards”. Mr. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) has long been the authority on connecting with clients and building win-win relationships.
Realtor Danielle Kennedy now lectures;
“Write customers personal, handwritten cards frequently. If you run into an old customer anywhere, follow up with a handwritten card. In this electronic communication age of email, the handwritten card with a postage stamp gets more immediate attention than ever”. Danielle Kennedy proved herself a master seller in the field of real estate and has written several books on how to sell real estate successfully. She has since moved to the lecture circuit, where she conducts motivational and sales seminars.
Former GE’s Jack Welch
Much has been said in business books and magazine articles about Jack Welch’s habit of sending handwritten cards to his GE subordinates. Jack Welch sent handwritten cards to anyone in the company who he felt deserved personal communication, whether to motivate, correct, or congratulate, from top management to laborers. Jack is the celebrated leader who, between 1981 and 2001, turned GE into one of the largest and most admired companies in the world.
Dr Maya Angelou says:
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. Maya Angelou: Poet, educator, historian, best-selling author, actress, playwright, civil-rights activist, producer and director.
If you learn how to make your customers and clients fall in love with YOU, you will never be stuck scratching your head wondering how to attract more customers to grow your business. Sending personalized, handwritten, meaningful cards through the mail is a simple enough idea, but until NOW it has not been an easy thing to do in an ongoing and organized manner. For you to develop a relationship of trust with a large network of people you will need a system for sending out your hand written and personalized cards and managing those relationships over time.
Now this process has been automated AND the costs involved have been reduced. You can now utilize an online greeting card system that prints (with your own handwriting and signature) and mails your cards worldwide.
Let me walk you through this system at http://www.dollarmarketingtips.com
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