Any serious network marketer will certainly have Mike Dillard’s Magnetic Sponsoring on their shelf. If you aren’t willing to buy a legendary book that costs half your monthly autoship from one of the industry’s great success masters, go find yourself another hobby because you don’t have the level of dedication to personal development that Mike will tell you it takes..

The core message of Magnetic Sponsoring is summed up well by its title. If you are a personal magnet, prospects will flock to you and sponsoring them will be simple. To become a magnet, Mike argues that you must be able to fix other people’s problems either through unique knowledge or solutions. This is often known as Attraction Marketing. In attraction marketing you don’t advertise your business opportunity directly. Rather you advertise your unique mentoring, your knowledge, your system for success and your tools.

Doing this, requires that you offer value. Luckily there are ready solutions to the two main problems faced by network marketers- not enough leads and negative early cash flow. Learn the solutions and then teach them to others. If you can solve one or both of these problems for them, you become a valued, trusted resource. Notice that this holds true for distributors with your primary company but also the distributors of other MLM companies. Consider for a minute the huge impact you would have if you could solve a probelm that their upline couldn’t – and you aren’t even in their company! Think they would be attracted to you? You bet. And, they are already sold on network marketing as a desirable business. Wouldn’t that be nice for a change?

Inside Magnetic Sponsoring, Mike Dillard shares tactics for how to become this valuable, confident mentor that will attract others like a magnet. The shortened version of his advice is study and practice. There are no short cuts. If you don’t currently have the skills and knowledge of a leader, you must devote time to acquiring them. You need a superior mindset to theirs. You need superior knowledge and you need superior skills. All of these can be learned, but first you have to commit to working on you.

Let’s go back to the two chief problems of network marketers and how Mike Dillard addresses them in Magnetic Sponsoring. Mike will tell you that the finest leads for your business are people already in the industry – namely other networkers. And what does Mike say about cash flow? It is by promoting tools and solutions to your network marketer leads that you generate swift cash flow. These people are buyers, not lookers. They are already in network marketing and will gladly spend $50, $100 or even $500 on a toolkit that will bring prosperity. You capture a portion of this spending as an affiliate commission. Mike Dillard terms this a funded proposal system. As you share knowledge and tools and increase your value in the eyes of your leads, the affiliate commissions cover the costs of your time and the marketingcosts for your primary MLM business.

This review only touches upon the immense value contained in Mike Dillard 77 page ebook. Mike’s thinking is original and innovative and he has a relaxed yet authoritative writing style. Magnetic Sponsoring is a must for the serious network marketer at any stage in their career.

Tags: Dillard, Magnetic, Mike, Review}, Sponsoring

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