QR codes are the latest strategy being used by savy marketers to promote their products.
What are QR codes?
QR stands for Quick Response and they come in the form of a matrix barcode which yoo
transpose onto your marketing material allowing the viewer to scan the barcode with a smart
phone to access the information instantly.
Small business operators especially real estate agents, mortgage brokers etc are amongst the
fastest expanding group to use this technology.
Let’s saying Mr & Mrs Prospect have been driving the streets all day searching for their perfect
new home. After attending many open homes without any luck, they make their way
home when they come across what appears to be the perfect property.
Your listing with a For Sale sign with a QR code on it. Mr & Mrs Prospect, using their
smartphone, simply scan the sign and the url details appear on their phone. Using this is in the
form of a video posted by you on your Youtube video channel.
Your sign with QR codes now becomes a 24/7 ‘self selling machine’.
So where else can you use QR codes?
What about on printed material.
Let’s say you have a special announcement. You’re a mortgage broker and you have a new loan
package you want to tell your customers about or perhaps you are a restauranter
with a special Mother’s Day lunch deal or a beautician with a new skincare
range. The options are endless.
Merely post a postcard or greeting card to your database with the QR code attached
and watch the orders flood in.
But be aware not all greeting card manufacturers can create QR codes.
You’ll need a specialised company to do this for you.
I know of only one company that can offer you the choice of 15,000 cards
which can be personalised in your own handwriting including pictures that
can include a QR code – all for under $1.
Check it out today
To more business for you.
Greg Reed
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